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Archive for the ‘Writing Career Books’ Category

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Research and Information Management

Product Description
In today’s information age, it is easy to feel bewildered by the vast amount of data that is readily available. The importance of research and knowing how to analyze information is essential in many careers. “Research and Information Management, Third Edition” helps students learn how to acquire and manage all types of information. Coverage includes the different ways of approaching research and information management with special box features, a new appendix of Web sites, true-or-false quizzes in every chapter, and much more. The chapters include: Welcome to the Information Age; Acquiring Research Skills; Evaluating Information; Now What Do…

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The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

  • ISBN13: 9780805078046
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are
• eight headlines that work—and how to use them

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Writing the Easy Way

  • ISBN13: 9780764112065
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Here is the latest edition of a practical self-teaching manual in Barron’s popular Easy Way series. This book can also be used in courses that teach writing fundamentals on a high school or college-101 level. The authors’ open and friendly style and constant references to the real world make the book especially suitable for corporate training programs. Guidelines and style rules cover term papers, essays, business and personal letters, office memos and reports, and other forms of correspondence. Also covered in detail are general…

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Teach Yourself To Write

Product Description
Designed to build confidence while building skills, this book guides you through the self-learning process with concrete appealing assignments. Each exercise encourages you to begin with your own life experiences – to look carefully at yourself and the world around you, drawing on what you know and enjoy as material for your writing. Carefully structured to lead you from mastery of one skill to the next, Teach Yourself To Write shows you how to use everyday happenings, thoughts, daydreams, and fantasies as the basis for marketable articles, stories, and poems. To give you a solid grounding in the…

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Careers in Writing

Product Description

WRITE YOUR WAY TO A SUCCESSFUL AND SATISFYING CAREER!

Careers in writing are tremendously rewarding; it is also a field with diverse opportunities. In order to decide what job route is best for you, you need to begin with a clear plan: What kind of writing will you specialize in? Will an advanced degree promote your career? How will you find the right place for you?

Careers in Writing has the answers. Here, you’ll discover all the information you need to find a satisfying and secure job doing what you love. Whether you want to work at…

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Write Your Way into Animation and Games: Create a Writing Career in Animation and Games

Product Description

While writing for straight, linear media like films or novels requires certain skills, writing for interactive media such as games or digital stories requires a WHOLE NEW set of skills.  Writers need to contend with overlapping stories, different conclusions based on different actions taken by the customer or player.  It’s challenging to create compelling digital storylines - and writers need help.

Write Your Own Way into Animation and Games offers the expert advice they need – with helpful tips, tricks and tutorials for writers needing to generate original game and animation concepts and narratives.

1. Everything you…

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Revenue Beyond Royalties

Product Description
This book is designed for those authors who would like to make a career out of their work. Several new avenues of revenue are available to the published author. They help sell more books, but they are also paychecks along the way.

Revenue Beyond Royalties

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How To Write A Proposal That’s Accepted Every Time

Product Description
Here’s the guide you’ve been looking for — written by a successful consultant who has himself written hundreds of winning proposals. In this easy-to-read, easy-to-follow book, consultant Alan Weiss takes you step-by-step through the proposal process from definitions, objectives and essential preparation techniques…through the actual structuring and writing process…and on to the all-important client follow-up. How to Write A Proposal That’s Accepted Every Time shows you how to acquire the information that creates winning proposals in collaboration with the buyer. “That’s the key to proposal acceptance,” says Weiss, “Collaboration with and agreement by the client prior to anything…

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Grammar for Grownups: A Self-Paced Training Manual

Product Description
This book is essential for anyone who wants to learn or review the right way to use grammar and punctuation. A complete self-study program in a handy workbook format, it provides the same practical techniques and strategies Advanced Communication Designs’ instructors have taught to business and professional peoplesince 1980. In only eight lessons, you’ll learn to understand the terms used to talk about writing; write complete, clear sentences instead of fragments and run-ons; use pronouns and verbs correctly; use commas and other punctuation correctly; avoid confusing commonly confused words; and avoid gender bias. Filled with practice exercises with…

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Resumes That Knock ‘em Dead

Product Description
In Resumes That Knock ‘em Dead, 7th Edition, Martin Yate-America’s most respected job search and resume expert-shows you how to create a compelling resume that will land you all the interviews you want. Learn how to create a resume that works well online and on paper. Produce a resume that will set the tone for meetings, open new doors for you, and speak for you after the interview is over.
The bestselling book in its category for more than fifteen years, this completely revised and updated seventh edition includes:

  • Sample resumes for the executive
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