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Step-by-Step guide to Power Copywriting for the Internet

Power Copywriting for the Internet

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Write Better

Many books explain advertising theory. Very few give you bona fide tips you can take to your keyboard right now. “Write Right” gives you this insight and empowers you to improve your writing. Dramatically.

A practical approach to effective writing, “Write Right” hands you actual writing tools you can immediately apply to anything you are writing today. Each tip stands alone and helps you improve your copy. Each tip can change how you approach your work and how you use the power of words to sell, promote and create measurable results.

You’ll discover how…

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Becoming Irresistible – It remains the ellusive dream of many small businesses. Copywriters, coaches, solo entrepreneurial businesses – all need to Become Irresistible to clients and prospects. Endorsed by Bob Bly and Bernadette Doyle, Becoming Irresistible: How To Pack Your Copywriting Business With Five New Clients Every Month is the essential guide every small business needs to attract five new clients every month.

Becoming Irresistible: How To Pack Your Copywriting Business With Five New Clients Every Month

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You will get an exciting new slant on creative business thinking by reading this book! It is G. Lynn Sumner’s personal story of how he rose from door-to-door salesman to help build some of America’s most prosperous business enterprises. He give you his own long-guarded secrets for stimulating your powers of imagination so that an idea emerges for a new product, a new service, a better way to do a job, to write a letter or make a sale. The book represents a panorama of timeless advertising as seen both from out front and from behind the scenes.…

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The ability to write good direct response marketing copy gives you the power to create cash flow… any time you want it! This is the single greatest marketing skill – BAR NONE! And it’s a skill that you can learn – starting with the 17 rare and unusual strategies in this book! This is a must read for every entrepreneur and business owner who wants to TAKE CHARGE of their own business and gain a genuine unfair advantage over all of their most successful competitors! Read it and prosper!

Ruthless Copywriting Strategies!

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This volume should be of interest to anyone who needs to acquire or develop copy-writing skills. It explains how to approach the challenge of writing copy that should coax orders, payments and donations from the reader. The book contains simple, proven, effective techniques for coming up with ideas – and developing them into fluent persuasive messages. The book covers copywriting for the web and shows the difference in approach needed for the changing environment on the Internet. Tricks of the copywriter’s craft are revealed – the trade secrets that are the result of analyzing what is often thought…

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This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development…

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COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on “Getting the First Job” reveals what you should expect in entry-level copywriting positions.

Copywriting…

• ISBN13: 9781601630322
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

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FACT: Your brain is being controlled-and you don’t even know it. Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How…