December 17, 2009
What’s the best way to learn copywriting;what is the ultimate learning resource?

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Image taken on 2003-03-01 00:00:17. Image Source. (Used with permission)
Take classes.
Read “Ogilvy on Advertising” by David Ogilvy. He was a copywriting genius. This book is an excellent guide for new and seasoned copywriters and not at all like a textbook. It’s more like a one-on-one session with a mentor.