1. #1 Randy Kemp on October 1, 2009 at 10:39 am

   Robert Bly is one of the foremost experts in the B2B market, and I had the good fortune to study some of his material, under a course given by Steve Slaunwhite. This book, along with Six -Figure Freelancing by Kelly James-Enger, inspired me go plunge into the freelance writing world. Robert covers all the various categories: books, magazine articles, etc. If you want specific advice, then I highly recommend this book.
   
   Randy Kemp
   
   http://www.randykempcopywriting.com

   Rating: 5 / 5

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2. #2 L. Turowski on October 1, 2009 at 1:17 pm

   This book gives a very detailed plan of action to get a writer started in
   
   copywriting. I have purchased many books by Bob Bly, and this is one of his best.
   
   Rating: 4 / 5

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3. #3 Jules36 on October 1, 2009 at 4:17 pm

   I read an earlier edition of this book as well “The Copywriter’s Handbook” very early in my freelance writing career and have to say it was the most valuable tome on my business reference shelf; in fact, the information in TCH contributed to a large part of my success as a freelancer. HOWEVER….

   When I wrote to the author, Robert Bly, several years later to thank him for his good advice, his reply was a pitch for AWAI, billed a “writer’s resource” that hawks “classes” and “reports” for new and experienced writers — through those loooooooong sales letters with all kinds of testimonials from “satisfied customers.”

   Further, I got into an email discussion with Bly over a grammatical point which I know was correct. I very politely pointed it out to him; is response was curt and defensive. So I again tactfully restated my reasoning. His second reply was, “whatever.”

   Third, I ordered one of his products a few months ago online. I was emailed a code to use to access and download the product. I didn’t get to it right away — maybe a week after it had been sent to me — and when I attempted to download, was denied access because the code had expired. I wrote to Bly’s organzaition once; no reply. I wrote a second time; no reply. Wrote a third time, threatening to notify the publisher of the online newsletter in which his ad had appeared. The reply was notification that my credit card had been credited the amount of my purchase. No apology for the delay in asnwering nor for not telling me the code would expire, no attempt to re-issue the code so I could get the product (besides the incredibly poor customer service, just plain bad business practice) which is all I really wanted when I wrote the first and second times.

   So, although I can’t deny that Bly knows the freelance writing formula for success, and his books are indeed valuable resources for those of you considering a career in freelance writing, I will never purchase another of his books or online products that would directly profit Bly. I find one of his books in used-book store, though….that’s a different story (pun intended)!
   Rating: 4 / 5

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4. #4 Melody Dugan on October 1, 2009 at 6:35 pm

   I was blown away by the information in this book! I wanted inside secrets to help me have a successful business, and that is exactly what I got. Not only “secrets” but plenty of right-on advice! If you truly want to be a successful freelancer, then this is one that should be on your shelf. This is the 2nd book I’ve read by Robert Bly, and I will read all I can get.
   Rating: 5 / 5

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5. #5 Lesley Anderson on October 1, 2009 at 8:01 pm

   To sum up this review succinctly, I love this book.

   As I jump full-force into a writing career, myself, I have found this book to be very inspiring and an invaluable resource for repeated reference and a great pick me up during those doubtful moments that every freelancer faces as they embark on their career.

   Robert Bly has a very approachable writing style (could you expect any different, honestly?) and he provides so much advice that you may find yourself folding every page corner and taking copious notes to try to help yourself remember it all. I started taking notes and then realized I was practically dictating the book verbatim so I decided to just continue reading it all the way through and then go back and pick through it.

   If you are feeling lost or overwhelmed about where to begin, or if you’re a seasoned pro looking for affirmation that your techniques or working (or trying to figure out why they’re not!), this book will surely help you feel more confident and excited about pursuing the freelance life.
   Rating: 5 / 5

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